Omdømme har større betydning end nogensinde: Ranking fra Reputation Institute placerer LEGO blandt selskaber med bedste omdømme: “Dyson, Aston Martin and Lego top the UK Rep-Trak® 150 ranking of the most reputable companies among the UK general public, Reputation Institute announced today, based on more than 35,000 ratings collected in the first quarter of 2017 from members of the UK general public (ranking below). A YEAR OF CHANGE The research reveals that corporate governance – perceptions of fairness, ethics and transparency – has a more significant impact on company reputation than ever before; the below table reveals a shift in how much different factors impact a company’s reputation according to the UK general public consumers . 72% are more likely to buy products from...