Fra Fortune/ Korn Ferry:
What is it? How is it done?
The FORTUNE World’s Most Admired Companies study surveys top executives and directors from eligible companies, along with financial analysts, to identify the companies that enjoy the strongest reputations within their industries and across industries.
Overview
- Candidates: FORTUNE 1000, Global 500 companies, and other major non-U.S. companies
- 200 non-U.S. companies from 28 countries and 470 U.S. companies invited to participate across 56 industry groupings
- Customized industry questionnaires
- Survey approximately 14,000 senior executives, outside directors, and industry analysts and the World’s Most Admired Companies are rated on nine attributes
- Overall corporate reputation score is an average of the attribute scores
FORTUNE World’s Most Admired Top 50 All-Stars – Top 10:
- Apple
- Amazon.com
- Microsoft
- Walt Disney
- Starbucks
- Berkshire Hathaway
- Alphabet
- JPMorgan Chase
- Netflix
- Costco Wholesale
Access the full list.
Frequently asked questions
How are companies selected to be on the list? FORTUNE determines the industry groupings by using the Fortune 1000 listing and the Global 500 listing. The number of companies within an industry ranges from a minimum of 5 companies to a maximum of 15. Companies must have approximately $10 billion in revenue and rank among the largest by revenue within their industry. The more companies competing internationally, the more companies in an industry grouping.
What are the attributes of reputation on which companies are evaluated in determining the industry rankings?
- Ability to attract and retain talented people
- Quality of management
- Social responsibility to the community and the environment
- Innovativeness
- Quality of products or services
- Wise use of corporate assets
- Financial soundness
- Long-term investment value
- Effectiveness in doing business globally
How are the attributes defined on the survey? Only the attribute names as listed above are provided on the survey. We simply state that ratings may be based on your firsthand knowledge of these companies or on anything you may have observed or heard about them. Thus, interpretation of the meaning of the attributes within a specific industry is left to the respondents.
How were these attributes developed? The attributes were developed prior to the inception of the Most Admired Companies rankings in the mid-1980s through a series of interviews with executives and industry analysts to determine the qualities that make a company worthy of admiration.
Who is surveyed? For those companies on the Most Admired list, a maximum of 10 top executives and 7 directors (outside board members) per company are selected as well as a pool of industry analysts.
When is the survey conducted? The participant list is compiled from July to September and the surveys are sent out in October each year. All surveys are due back to Korn Ferry by mid-November the latest.
How are the Most Admired Company Industry Rankings determined? Raters are asked to evaluate each eligible company on each attribute by assigning a score from zero (‘Poor’) to ten (‘Excellent’). For the purposes of the industry rankings, a company’s overall score is determined through a simple average of the individual attribute scores. Companies who rank in the top half of their industry are defined as “most admired” within their industry.
How is the Top 50 “All-Star” list calculated? Respondents are asked to identify the 10 companies they admire most, regardless of industry, from a list of companies that ranked in the top 25% of all companies the previous year; ranked in the top 3 within their industry the previous year (top 4 for non-U.S. companies); or a company that ranked among the top 50 All-Stars last year and did not make any of the above cuts. Excluded are companies on last year’s list that were not admired, i.e., did not rank in the top 50% of their industry, and companies on this year’s list that were not on last year’s list.
How can a company be listed as a Most Admired All-Star Company, but not appear near the top of its industry? Since the All-Star list is a separate poll from the individual industry lists, involving a different process (see above) and a larger set of raters, it is possible that companies may perform better on the All-Star list than they do when judged solely by their industry peers.
Where can I find the company attribute ratings? Visit FORTUNE’s website for the full industry listings including company overall scores and attribute scores.
When are the findings published? FORTUNE releases the latest rankings in the February issue which hits newsstands on February 8, 2021. The information will also be published on Fortune’s website on February 1, 2021.
