En analyse fra Harvard Law School Forum viser, at mange forbrugere gerne vil købe produkter fra ESG-ansvarlige virksomheder, men at mange har vanskeligt ved at tilgå og bruge virksomhedernes ESG-information.
Mange forbrugere baserer sig derfor primært på personlige henvisninger og kundeanmeldelser og har begrænset kendskab til ESG-rapporter.
Fra analysen: “… consumers primarily rely on personal referrals (69%) and customer reviews (62%). In terms of firm disclosures, consumers most frequently consult firm websites (about 18% of consumers), whereas only 9% (3%) reference ESG reports (annual reports). This result is supported by the fact that 78% (63%) of consumers are even unaware of the existence of ESG reports (annual reports).”
Forskerne konkluderer “Overall, our findings suggest that while consumers value certain firm-level characteristics (especially ESG activities), they often face significant frictions in using this firm-disclosed information to guide their daily purchasing choices.”
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