Goldman Sachs mener, at coronakrisen tvinger investorerne til at se på nogle grundlæggende forandringer på markedet. Goldman taler om “the great reset,” som får succesrige virksomheder til – i en usikker krisetid – at sikre stabilitet i det, man har, at satse på konsolidering (i henhold til ens egen strategi), og at satse på innovation, som også kan føre til betydelig disruption. Ingen kommer uden om at gennemgå og eventuelt ændre sin strategi fundamentalt. Det gælder også investorerne. Goldman kommer dog ikke med konkrete bud på de virksomheder, som investorerne bør kaste sig over.
From the great reset
COVID-19 has reset the global economy, requiring a new investing framework.
The Coronacrisis is a generational event that stands to transform how economies function.
To navigate the shifting environment, investors need to adapt to a new framework consisting of three overlapping phases: preservation, consolidation, and innovation.
Preservation is key in periods of high uncertainty, as companies focus on funding and survival. Consolidation depends on business strategy, not circumstance. Lastly, innovation creates the potential for both massive disruption and superior returns.
Successfully managing through these phases potentially lies in the ability to identify sustainable competitive advantages emerging out of the crisis.
Source: Goldman Sachs Global Investment Research and GSAM.
