Morgan Stanley gennemgår corona-pandemiens virkning på økonomien og dagligdagen for erhvervslivet og forbrugerne og konkluderer, at det er den største disruption, vi har oplevet. Digitaliseringen får fremover langt større effekt end hidtil, og det får stor betydning for investeringerne, ikke bare inden for it og high-tech.
Is the Pandemic Accelerating Disruption
COVID-19 and the impact of social distancing may become the ultimate tech disrupter, driving investment and digitalization innovations that could outlast the pandemic.
The coronavirus pandemic has been a disruptor unlike any seen in decades, forcing sweeping changes to how people live and work.
Technology, media and telecommunication—industries that as a whole touch nearly a third of U.S. GDP—have largely stepped in to fill the void caused by social distancing, allowing us to stay connected, shop from home and keep businesses operating.
This increased reliance on digital has been a wake-up call for businesses to accelerate digital transformation in order to drive greater resiliency and innovation in the face of COVID-19 challenges.
In a recent report, Morgan Stanley Research equity analysts across the TMT space note this historic inflection point, highlighting a dozen secular technology themes that could benefit from accelerating disruption, including contactless payments, automation, and increased use of workplace collaboration tools.
“These technology themes were under way before the pandemic, but the need to digitally connect with employees and customers has now fast-tracked adoption to a point of no return—especially in e-commerce and public cloud usage,” says Katy Huberty, head of North American technology hardware equity research. “This digital disruption will likely expand to more segments of the market, broadening stock market performance to more digital leaders, and driving structurally higher levels of technology investment.”
Five selected technology themes will likely see rapid acceleration (for the full list, see the report below):
