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As the 2022 FIFA World Cup gets underway in Qatar on November 20, some of the most important action will be taking place off the field. Most teams will be furiously crunching data on goalies’ tendencies to try to determine how to win a penalty shoot-out if there’s a draw at the game’s final whistle. But this type of single-instance analysis is only a small part of the revolution taking place in the boardrooms at some of soccer’s biggest clubs. Today, the most important hire is no longer the 30-goal-a-season striker or an imposing brick wall of a defender. Instead, there’s an arms race for the person who identifies that talent.