I et indlæg udgivet i Harvard Law School Forum on Corporate Governance præsenterer Allen He og Jessica Pollock, begge fra FCLTGlobal, den bæredygtige j-kurve. Hensigten er at illustrere, hvordan bæredygtige investeringer kan blive rentable på længere sigt.
“ Using the sustainability J-curve as a tool for visualizing strategies that may not pay off today, but will likely pay off over time, will promote better company-investor dialogue, which in turn will help more ideas, innovations, and long-term rewards see the light of day.”
“Thus, when companies communicate their sustainability strategy, instead of empty talk stressing how important sustainability is to their business, illustrating the assumptions in a practical way that investors recognize will drive home the point.”
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