I sidste uge annoncerede EU’s tilsynsførende finansautoritet European Securities and Markets Authority (ESMA), at de fra 2023 vil forbyde fonde at bruge ESG og bæredygtigheds-termer uden beviser til at understøtte dem.
ESMA mener, at investeringsfondes navne er et stærkt markedsføringsværktøj og derfor kan investorer blive vildledt til at tro, at fondene er mere bæredygtige, end de egentlig er. Derfor skal fonde i fremtiden have evidens, hvis de vil bruge ESG eller bæredygtigheds-termer i fondens navn.
Verena Ross, ESMA formand udtaler: “With this consultation, ESMA continues to prioritise promoting transparency and tackling the risk of greenwashing as identified in the ESMA Strategy and Sustainable Finance Roadmap. The objective is to ensure that investors are protected against unsubstantiated or exaggerated sustainability claims while providing both NCAs and asset managers with clear and measurable criteria to assess names of funds including ESG or sustainability-related terms.”
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