Guide: Sådan opbygger bestyrelsen omgivelsernes tillid til “deres” selskab

I en guide under overskriften ”The board’s role: Building trust in a multi-stakeholder world” skriver PWC, at “The board’s role in creating trust is two-pronged. They must be intentional about understanding the needs of each group of stakeholders and take action to develop trust with each. But they also must understand how management is doing the same and ensure alignment. Recent survey results show that management may overestimate the level of trust when it comes to certain stakeholder groups. Trust is not easily measured nor is it immediately obvious when it begins to erode. Rather than treating trust-building as a discrete initiative, boards should consider the impact that all major strategic decisions have on stakeholders. Building multi-stakeholder trust does not challenge or undermine boards’ obligation to serve shareholders. Rather, it reflects the growing understanding of how a multi-stakeholder view contributes to shareholder value creation. Companies have long sought to balance stakeholder interests and competing timeframes to support long-term profitability. But many boards now recognize that establishing trust throughout the business cycle and across key parties can lend itself to sustainable shareholder returns. Focusing on trust can guide decisions: Stakeholders’ interests often conflict. That’s to be expected. For example, shareholders’ desire to maximize earnings conflicts with employees’ calls for higher wages, at least in the short term.”