EU-Kommissionen har for nylig fremlagt et lovforslag, der kræver, at virksomheder skal dokumentere grønne påstande. Hensigten er at beskytte forbrugerne mod greenwashing.
Ifølge lovforslaget skal virksomheder sikre, at deres grønne påstande bygger på uafhængig verifikation og videnskabelig dokumentation. Derudover vil virksomheder blive pålagt at identificere de miljørisici, der er relevante for deres produkter.
Lovforslaget sigter mod at øge gennemsigtigheden og pålideligheden af grønne påstande, så forbrugere kan træffe mere informerede beslutninger om deres indkøb.
Frans Timmermans, Executive Vice-President for European Green Deal, udtaler: “Green claims are everywhere: ocean-friendly t-shirts, carbon-neutral bananas, bee-friendly juices, 100% CO2-compensated deliveries and so on. Unfortunately, way too often these claims are made with no evidence and justification whatsoever. This opens the door to greenwashing and puts companies making genuinely sustainable products at a disadvantage. Many Europeans want to contribute to a more sustainable world through their purchases. They need to be able to trust the claims made. With this proposal, we give consumers the reassurance that when something is sold as green, it actually is green.”
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