Investorerne betaler overpriser for grønne innovative frontløbere, stort set alene baseret på kreativ branding

I en gennemgang af de nye grønne, men unge frontløbere hedder det: ”The recent IPO for Rivian Automotive Inc., the electric pick-up truck manufacturer whose shares increased 29% on the day following the offering, resulting in an enterprise valuation of more than $86 billion [1] – more than the market values of every other automaker except Tesla, Toyota, and Volkswagen—is evidence that investors may place a significant premium on certain companies that are at the forefront of addressing (and potentially seizing opportunities resulting from) climate change and related sustainability issues. The fact that Rivian has only produced 156 vehicles to date and has never demonstrated the ability to mass produce electric vehicles apparently did not faze investors. The Rivian IPO and investor enthusiasm generally for companies perceived to be at the forefront of the “green” economy provide strong incentives for companies to promote their sustainability bona fides. But along with marketplace rewards there has been increasing investor and regulatory scrutiny of whether ostensibly (or self-proclaimed) “sustainable” companies merit the designation.”